Product Concepts

 L'Oreal Paris


  " A mass market premium brand, L'Oreal Paris is the largest division of the L'Oreal companies, marketing at home hair-color, shampoos, conditioners, styling aids, skin care, sun care, and color cosmetics directly to consumers." L'Oreal  



     L'Oreal Paris is a company that takes great pride in their consumer products to satisfy theirs needs and personal wants. L'Oreal Paris research laboratories is bringing their advanced technologies to improve its products. L'Oreal Paris is known to be number one in the global hair color market by creating the best advanced hair color conditioning products. Preference L'Oreal hair dye is known to be the largest hair color brand in the US.   

  

Sales promotion and personal selling

  "L’Oréal is committed to building strong and sustainable relationship with its suppliers, based on trust, mutual benefits and high standards"
  

  L'Oreal cosmetics products promotion is the key for business for all L'Oreal brands. The point of sales and promotion are highly important to the L'Oreal brand because it advertise the brand. L'Oreal highly depend upon the employees creativity, innovation and competitiveness.

   

   L'Oreal organization is in charge of following up information from the source with the costumer. L'Oreal main task are to organize the industrial response to commercial demand. For obtaining the deadlines responsiveness productivity and service.
                   .Cutting time to market cost and stock.
            In order for the L'Oreal company to maintain and fulfill these task L'Oreal has to develop a long time partnership with their suppliers.
         







   "L'Oreal purchase with their suppliers "
  
 " Growth :  helping to introduce the creative and innovative propositions for a significant differentiation on selling points.
  "Risk Management: Actively contributing to risk management (Quality, Capacity, deadlines)"
 " Cost Management Technical development: Technical definition of products
Technical developments follow-up (design and manufacturing)
Controlling the expense of purchases (particularly through total cost of ownership analysis)"
     L'Oreal USA





  L'Oreal main concern are the  products quality and the customer satisfaction. L'Oreal comestics quality system is growing permanently through out time. L'Oreal wants improvement with the cosmetic quality in order to meet the standard expectation of multiple consumer and markets. 

Advertising and Public Relations

     
  
 
          L'Oreal products are well known cosmetics products across the world. L'Oreal company overview image stands for technology and innovation. The research team in the L'Oreal company development unit are still working with the ingredients and formula to improve the cosmetics. L'Oreal Paris represents all types of beautiful women across the world showing them that their beauty stands valuable. L'Oreal company has all types of models, actresses, singers advertising the company from different cultures. L'Oreal wants to be known as a company that's knows the value of beauty and knows the wroth of it. L'Oreal wants to represents the beauty of every women. That's how the L'Oreal company came up the the slogan "Because you're worth it". L'Oreal company believes every women beauty are wroth it.

   

  The L'Oreal communication team main focus is in the L'Oreal image which is representing a variety of people across the world. Loreal communication are broken down into four main areas which is external communication, philanthropy, brand commutation and corporate communication. Each of these fields are part of the environment changes. Many changes are made in a daily bases due to the number of sources with in the media and competition with the other brands.

  
 In external relations the main focus are on international institutions. The brand communication team will bring out the creative skills showing the world a clear image brand.

Retailing

L'Oreal USA INC
 575 5TH AVE
 NY, NY 10017                    
  
 
   L'Oreal USA products Inc retails cosmetics and perfumes products. L'Oreal usa manufactures hair products, skin care, make-up, hair color and fragrances. Throughout the years L'Oreal rapidly increase it employees and market brands. L'Oreal markets with a variety cosmetics company's throughout the world like Maybelline, Softsheen, Matrix Kiens, Carson. Throughout the years L'Oreal has rapidly increase there products as well there employees also L'Oreal usa has 9800 employees working for them.

   



   All L'Oreal products are sold in your local pharmacy and grocery store . I always buy my L'Oreal products in Rite aid pharmacy which they always have their products on sale.

" 

"L'Oréal announces a historically high net profit*: 1,506 million euros"

Solid and good quality results:     - Improvement in gross profit at 71.5%
     - Sustained investments in R&D and Advertising & Promotion
     - High operating margin, at 16.8% of sales
     - Net profit excluding non-recurring items after non-controlling interests:€1,506m, +6.7%
     - Net profit after non-controlling interests: +11.6%
     - EPS** at 2.52 euros: +5.4%
Confidence in the improvement of profitability for 2011.
http://www.loreal-finance.com/eng/news/first-half-2011-results-776.htm

 

     August  2011 L'Oreal has proudly announced their sales profit of 1056 million euros. L'Oreal believes that their sales dynamics increase because they always trying to improve technology. which means L'Oreal always improving their beauty cosmetics. L'Oreal only believes in the best beauty cosmetics and only wants their costumers using the best quality which L'Oreal offers. L'Oreal has been a trust worthy company for over a hundred years that has been offering the best beauty cosmetics. L'Oreal  has a diversity of employees and models representing their company because they want to world to see and use. L'Oreal profit increase  each year because of the L'Oreal employees invest. L'Oreal also wants everyone from diversity  to share their ideas.L'Oreal is confident knowing that their are ranked one of the best beauty cosmetics company world wide.

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  Its known that L'Oreal Hair products are used in hair salons world wide. The L'Oreal consumer products division gives market retail channels. The L'Oreal Luxury products bring the uniqueness of L'Oreal brands with the best business segments in skin care, make-up, fragrances.