Sunday, October 23, 2011

Sales promotion and personal selling

  "L’Oréal is committed to building strong and sustainable relationship with its suppliers, based on trust, mutual benefits and high standards"
  

  L'Oreal cosmetics products promotion is the key for business for all L'Oreal brands. The point of sales and promotion are highly important to the L'Oreal brand because it advertise the brand. L'Oreal highly depend upon the employees creativity, innovation and competitiveness.

   

   L'Oreal organization is in charge of following up information from the source with the costumer. L'Oreal main task are to organize the industrial response to commercial demand. For obtaining the deadlines responsiveness productivity and service.
                   .Cutting time to market cost and stock.
            In order for the L'Oreal company to maintain and fulfill these task L'Oreal has to develop a long time partnership with their suppliers.
         







   "L'Oreal purchase with their suppliers "
  
 " Growth :  helping to introduce the creative and innovative propositions for a significant differentiation on selling points.
  "Risk Management: Actively contributing to risk management (Quality, Capacity, deadlines)"
 " Cost Management Technical development: Technical definition of products
Technical developments follow-up (design and manufacturing)
Controlling the expense of purchases (particularly through total cost of ownership analysis)"
     L'Oreal USA





  L'Oreal main concern are the  products quality and the customer satisfaction. L'Oreal comestics quality system is growing permanently through out time. L'Oreal wants improvement with the cosmetic quality in order to meet the standard expectation of multiple consumer and markets. 


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